If you think it, I can create it, I adore the challenge of bringing a conceptual idea to life.

I have been fortunate to be involved in creating many conceptual photographs dating back over 30 years, figuring out how to realise a vision and bring it to fruition is one of the apprehensive and exciting joys of being a creative photographer.  

In the days before digital retouching was possible we built complex studio sets and coordinated multitudes of experts to bring an idea to life without the safety net of creative retouching.  

With the advantages now of modern technology and software I now have the advantage of drawing on those past skills to foresee problems and coordinate the best approach and logistics to achieve the most realistic interpretation of an idea.